Jose Henrique Borghi is considered as one of the pioneers in the advertising world of Brazil and has created some of the highly famous and award-winning advertisements that have garnered applause worldwide. The ad campaign he created for Fiat Automobiles helped the company to achieve remarkable sales in the first year of its business in the country. Jose Henrique Borghi has delivered similar and consistent results to his clients over the years, and it is why he is fondly referred to like the advertising guru in the Brazilian Advertising space.
Jose Henrique Borghi has been interested in the field of marketing and advertising from the very childhood since the time he saw some of the advertisement that won awards at the Cannes Film Festival. Jose Borghi was so moved by the ads he saw that he decided that it is the field he wants to build his career in. With this intention, he joined the leading Pontifical Catholic University of Sao Paulo and graduated in Marketing. It helped him gain the knowledge he required to take on the field of advertising in Brazil. Immediately after completing his studies, Jose Henrique Borghi joined reputed advertising firm Standard Ogilvy and went on to join other leading companies in the advertising sector, such as Leo Burnett, Talent, DM9DDB, and FCB.
However, after a few years of working in the advertising industry, he decided to start his advertising firm named Borghi Erh Creative Intelligence. The firm achieved tremendous success in a short period, but due to the rising competition, Jose Borghi decided to merge the company with the leading advertising company named Lowe. The company was again merged a few years later with Mullen Advertising Agency and is today known as Mullen Lowe Brazil, where Jose Borghi holds the position of co-CEO. He helps with designing ad campaigns for the clients and handling large accounts.